Lena Vanier

Lena Vanier

Vice President

Described by Peter Breslow as the “yin to his yang,” Lena Vanier is a PR machine who wears her determination on her sleeve. She’s Peter’s trusted counterpart, their synergy is a driving force behind PBPR’s triumphs. With a career spanning over three decades in journalism, multimedia communications, and extensive national and international press relationships, Lena is an invaluable member of the team.

Lena’s journey has encompassed diverse domains, from 30+ years in TV news as a news director, producer, writer, and anchor to print journalism for prestigious publications like Advertising Age and Consumer Electronics Monthly. Some standout achievements include masterminding and securing media coverage for a tribute dinner honoring legendary Chef Georges Perrier; several collaborations with the James Beard Foundation; and securing New

York Times coverage for the historic Stockton Inn restaurant in Central New Jersey, Gregory Benjamin Artisan Preserves & Marmalade, and Brooklyn-based soul food startup Butterfunk Kitchen.

Other notable career highlights include securing international press for Perry Milou, the acclaimed pop artist responsible for painting the official portraits of Pope Francis during the pontiff’s visit to the U.S. as part of The World Meeting of Families in September 2015. Additionally, she led a triumphant 36-city national publicity tour for an Oregon-based children’s cancer charity, captivating millions of TV viewers and raising substantial donations for the organization.

Lena’s extensive career spans TV markets across the Midwest and East Coast, including New York, Boston, and Philadelphia, where she contributed as a special projects field producer and news writer for NBC10 and CBS3. Armed with degrees from Tufts University (B.A. international relations) and Columbia University Graduate School of Journalism (M.S.), Lena combines creativity with an indomitable spirit, ensuring clients’ stories reach the world.