Kalaya

Kalaya

When PBPR teamed up with Thai restaurant Kalaya, they were already a celebrated name in the culinary world, with accolades and recognition from esteemed publications and TV networks. Kalaya had etched its mark in the industry, and PBPR’s role was to ensure seamless operations and manage the multitude of responsibilities that came with Kalaya’s status.

Strategy

PBPR’s partnership with Kalaya primarily revolved around meticulous management. With an already established brand, the goal was to make the lives of the Kalaya team easier. PBPR stepped in as the dedicated account manager, handling every facet of their public relations, from event planning and collaboration dinners to press placements and photo shoots. Their role encompassed it all, ensuring the brand’s consistent messaging and sustained buzz.

Solution

The impact of PBPR’s work with Kalaya is immeasurable, with Chef Nok Suntaranon, the visionary behind Kalaya, acknowledging the pivotal role played by PBPR. PBPR’s seamless management of all aspects has earned them not only glowing referrals but also the trust and admiration of Kalaya. The restaurant’s continued success has included Chef Nok being named as Best Chef: Mid-Atlantic at the 2023 James Beard Restaurant and Chef Awards. PBPR has since been asked to support additional ventures within the Defined Hospitality restaurant group, standing as a testament to the invaluable support they provide.