Bungee Oblecêní

Bungee Oblecêní

Bungee Oblečení, a luxury sneaker and apparel brand, sought PBPR’s expertise to amplify its founder, Darrell Alston’s, remarkable journey from incarceration to entrepreneurship. The objective was to share Darrell’s compelling story and increase the brand’s visibility, particularly in the luxury fashion market.

Strategy

PBPR’s strategy centered on storytelling, beginning with a captivating narrative about Darrell’s post-prison sneaker releases in December 2020. A pivotal moment arose when PBPR orchestrated a meet-and-greet event at upscale retailer Blue Sole Shoes during the holidays, leading to an unexpected encounter with Nick Cannon on the set during Fox29’s Good Day, Philadelphia. Seizing this opportunity, PBPR suggested crafting custom sneakers bearing Nick Cannon’s likeness and Fox29’s logo, a move that ultimately secured Darrell a spot on Nick Cannon’s nationally syndicated show and garnered significant media attention. PBPR leveraged these engaging stories to secure coverage on mainstream platforms, including the TODAY show, Inside Edition, and hundreds publications in the realms of entrepreneurship and the sneaker industry.

Solution

The collaboration with PBPR propelled Bungee Oblečení to national recognition, culminating in the brand’s placement in esteemed retailers such as Foot Locker and Neiman Marcus. Online sales surged via the brand’s website, attracting a substantial customer base. Social media also played a pivotal role, with Bungee Oblečení’s Instagram following growing from under 8,000 to nearly 73,000 followers since partnering with PBPR in 2020. By artfully conveying Darrell Alston’s inspiring journey and executing a bold strategy involving customized sneakers for Nick Cannon, PBPR generated widespread media coverage and contributed to the brand’s remarkable growth and recognition.