Blue Sole Shoes

Blue Sole Shoes

Blue Sole Shoes, a distinguished men’s luxury shoe and apparel boutique in Center City, Philadelphia, joined hands with PBPR to increase its visibility and gradually amplify its social media presence. Owner Steve Jamison’s meticulous approach and limited budget posed initial challenges, but PBPR was unwavering in its commitment to crafting a strategic journey.

Strategy

PBPR commenced with establishing regular e-newsletters and seasonal inventory stories. As the journey progressed, the focus shifted to crafting compelling trend narratives and expanding Blue Sole Shoes’ social media footprint.

Solution

The collaboration achieved remarkable results, propelling Blue Sole Shoes to regional and national acclaim. Steve Jamison earned recognition as a prominent Black entrepreneur, and the boutique secured awards such as “Best of Philly” from Philadelphia Magazine for “Showstopping Shoes” in 2018, and made headlines on the front page of the Philadelphia Inquirer‘s style section. Annual appearances on prestigious shopping lists solidified the boutique’s status and sales continued to soar, firmly establishing PBPR’s role in the boutique’s remarkable growth.