Peter Breslow is obsessed with creating buzz. He’s been professionally pursuing buzz since 1997, when he joined his family’s public relations firm in Philadelphia. In the decade Peter spent as the Publicity Director of Breslow Partners, he lead the PR and branding efforts for star chefs, restaurants, luxury real estate developments and retail projects, hotels, conference centers, and the introduction of the Borgata Hotel Casino & Spa, and The Pier Shops at Caesars in Atlantic City, NJ.
Peter left Breslow Partners in the summer of 2007 to launch Peter Breslow Consulting & Public Relations — A company utilizing every drop of the decade of experiences, results, relationships, lessons, successes and challenges he endured, to deliver increased visibility, strategic editorial coverage and irrefutable buzz for the people and brands he works with.
Breslow believes that “every brand or product positioning is unique, and whomever is guiding a brand from introduction throughout maturity needs to understand how target markets acquire their information and what effects their spending decisions.” Upon completely understanding the consumers he’s targeting, Breslow places news stories in new and traditional media outlets, and utilizes social networks like Facebook, Twitter and Instagram to connect virally to influencers. Alliances with regional lifestyle magazines, charities, community groups, promoters, public relations and advertising agencies, etc. are also strategic targets.
Once a brand’s positioning is clearly defined and markets are identified, Breslow creates a critical path of action steps needed to achieve objectives. Specific goals and strategies are conceived and agreed to, and then the plan is executed. The plan is reviewed regularly, and new ideas and objectives are added continuously.
Peter Breslow’s drive, determination, high energy make him a one-of-a-kind maverick in the world of public relations & marketing. One could say that he has ignited serious buzz about himself by obsessing about generating buzz for his clients.
Don’t let Lena Vanier’s Mona Lisa smile fool you. Behind that serene visage is an animal, a relentless PR machine who doesn’t like to take “no” for an answer when it comes to securing coverage for her clients. Described by Peter Breslow as his “yin to his yang,” Lena Vanier methodically implements and executes ideas into tangible victories for our clients. Her national and international press contacts make her an invaluable member of the team.
Vanier is a seasoned, award-winning multimedia communications professional with experience in web, print and video. Her career and background span multiple fields. She not only has 30+ years in the TV news business as a news director, producer, writer, field producer and reporter/anchor, she has also worked as a print journalist for more than a dozen trade and retail publications including Advertising Age and Consumer Electronics Monthly. She has been tapped as a PR consultant for global Fortune 500 corporations, non-profits and start-ups, producing special events and online content for corporate websites. Past clients include Sunoco, Thurgood Marshall College Fund, USTA Boys’ Nationals, HUD/Philadelphia Housing Authority, Tufts University, and New England Medical Center. Her successes with PB include helping to plan and secure media coverage for an unprecedented tribute dinner honoring legendary Chef Georges Perrier at Philadelphia’s Paris Bistro restaurant. Guest chefs at the event included a “who’s who” in the culinary world: Nicholas Elmi, Pierre Calmel, Kevin Sbraga, Chip Roman, Robert Bennett. The evening was a collaboration with the James Beard Foundation. Vanier’s other recent accomplishments include: New York Times reviews for the Stockton Inn, an historic 300-year-old restaurant in Central New Jersey; Gregory Benjamin Award-Winning Artisan Preserves & Marmalade; and Butterfunk Kitchen, a spunky soul food start-up in Brooklyn whose chef/owner rose to stardom after being selected to compete in Bravo’s Top Chef Season 15. She garnered international press for American Pop Art Perry Milou, who painted the official portraits of Pope Francis in celebration of the pontiff’s visit to the U.S. in September 2015 as part of The World Meeting of Families. She organized and spearheaded a successful 36-city national publicity tour for an Oregon-based children’s cancer charity that reached millions of TV viewers and brought in thousands of dollars in donations for the organization. These are just a few of her many career highlights.
Vanier has worked in various TV markets in the Midwest and East Coast, including New York, Boston and Philadelphia. She most recently worked at NBC10 and CBS3 in Philadelphia as a special projects field producer and newswriter before joining the company in 2013.
Lena is a graduate of Tufts University (B.A. International Relations) and Columbia University Graduate School of Journalism (M.S.).
Publicist Mike Prince was an award-winning print journalist covering sports, entertainment and food for eight years before joining Peter Breslow Consulting & Public Relations in April 2015.
Mike spends a majority of his time working on our hospitality clients, including a number of restaurants and other businesses. His responsibilities include: writing press releases and profile stories, media placement, social media management, executing social media campaigns, writing web copy, event coordination and photography. His creative skills have contributed to his conception of a multitude of stories and events for our clients. Mike also played a vital role in the launch of SoBol Philly, a New York-based açaí bowl brand, which now has two locations in Philadelphia, and has been featured in dozens of news stories and recorded record sales during their first quarter in business in Center City, Philadelphia. Mike calls his move from journalism to public relations the best career choice he has made to date.
Mike is a 2007 graduate of the Pennsylvania State University, where he received his bachelor’s degree in journalism. He currently resides in Center City Philadelphia near Rittenhouse House with his boxer, Izzy, and enjoys hiking, traveling for concerts, and taking advantage of Philadelphia’s incredible restaurant scene.