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Introducing Magpie Artisan Pie Bakery & Boutique

Former Philadelphia advertising executive Holly Ricciardi will unveil Magpie Artisan Pie Bakery & Boutique at 1622 South Street in June. Specializing in sweet and savory pies created with seasonal ingredients, the twenty-seat Magpie will include eight counter stools inside a stylish vintage-modern bistro. Prices will run between $5 to $8 per slice, and $18 to $30 for whole pies.

A graduate of Kutztown University (BFA) and The International Culinary School at The Art Institute of Philadelphia, Ricciardi began working as a graphic designer in 1995, and co-founded 20nine, an award-winning brand development agency located in Conshohocken, with her husband Greg in 2002.

“Competitive baking was considered a sport inside my family’s Carlisle, PA home growing up,” said a jubilant Ricciardi. “My mother, grandmother and three sisters all baked, so there was a lot of pressure to turn out beautiful, delicious creations. I’m bringing that same competitive spirit to Magpie, and hoping to wow every single customer we serve.”

Selections from the sweet side of Magpie’s opening menu include: sour cherry almond streusel; salted chocolate meringue; orange blossom peach raspberry; blueberry cardamom polenta; toasted coconut rum cream; butterscotch bourbon custard; and a new take on the classic Shoofly. Savory pies, which will be served with a side of homemade pickled vegetables, include: croque monsieur; spinach dill feta; ham potato leek; and chicken tarragon.

Ricciardi will also be introducing Pie Fries to Philadelphia — French-fry sized piecrust strips served with seasonal fruit sauces for dipping for $3 per order. Opening sauces include a sweet strawberry rhubarb compote and rich bourbon peach puree. “My mom used to roll out her extra pie crust and bake off Pie Fries while we were waiting for pies to cool,” noted Ricciardi. “These sweet treats are perfect snacks for kids of all ages.”

Besides serving up pie by the slice and whole pies, Ricciardi is planning to introduce seasonal pie and beer or spirits tasting events, and a wholesale menu for catering weddings, mitzvahs and corporate affairs.

Magpie will be open from 11 a.m. to 8 p.m. Tuesdays through Sundays. Learn more by visiting

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