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    Bye-Bye Blow Outs, Bring on the Braids!

     All the stars are sporting them. The haute couture stylistas are swinging them proudly.

    We’re talking about braids. Whether it’s a half-braid, fishtail, sidetail or an upswept braid, it’s the “en- trend” look for the holidays this year.  Rosemar Casanova, the owner of LunaRosa Salon, an organic hair studio dedicated to natural beauty in the Queen Village neighborhood of Philadelphia says many clients are ditching the expensive blow out, and instead going for the plaits.

    Why is the old favorite so hot right now?  “You see all the movie stars rocking this look, from Taylor Swift to Emma Stone, and everyone wants to emulate what Hollywood trendsetters are doing,” explains Casanova. “In addition, once you get your hair braided, you don’t have to worry about it. It stays in place, you don’t have to fuss with it, plus you can get really creative. We’re not talking about your school girl braids here.” Ever hear of a reverse braid, crown braid, a braid hat or a rope braid — that’s a rapunzel-esque style — kind of a big deal in the hair world right now.  It’s a slightly undone, fluffy look that will be a standout at any holiday soiree. Depending on hair length and intricacy of hairstyle, a braid can cost as little as $25, which is half as much as blowouts at some salons.

    To celebrate the rebirth of the braid, LunaRosa is hosting  “Braids, Bangs & Beard Trims” Holiday Soiree on Thursday, Dec. 11 from 6 to 9 p.m. Customers will enjoy delicious wines, craft beers and gourmet tacos from Chef Alex Boonphaya’s Tuk Tuk Real while receiving complimentary braids, bang trims, and beard trims between 6 and 7:30 p.m.

    Casanova opened LunaRosa in May of 2013. Her mission was to create a relaxing, down-to-earth brand where clients could get a beautiful cut, color and style without inhaling the harmful chemicals found in traditional hair products. “It was a no brainer for me to open an organic salon,” said Casanova, who was diagnosed with breast cancer and realized all the toxic ingredients in the hair products she had been exposed to for years might have played a role in her illness. Casanova, who is cancer free today, only carries product lines that are free of ammonia, parabens, phthalates, fragrance and carcinogens. The New York City transplant’s mission is to educate people on the superior quality and safety of organics. Casanova says, “you can have beautiful, softer, shinier, healthier hair, without subjecting oneself to harmful chemicals.” Her bustling salon is living proof that her clientele clearly gets it!

    LunaRosa Salon is located at 611 S. Orianna Street in Philadelphia. Learn more by visiting http://lunarosasalon.com.

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